ThailandThis article has been translated from Russian language using an artificial intelligence-based translation algorithm. We apologize for any inconvenience caused by the quality of the translation. You can read the original of this article in Russian here, and ask questions on the topic of our travel forum in English here.
Almost every major tourist in the resort of Thailand you can find shops with the OTOP logo or products sold under this trademark. These are very interesting and high-quality products, so we advise you not to pass by such stores.
One Tambon One Product (OTOP) is an incentive program for local producers launched in 2001 by the Prime Minister of Thailand. It was positioned as a measure of support for local producers and its essence sounds something like this: one province – one product. In fact, this means that the network of these stores in different localities sells products produced and unique to this locality. Among the products there are many original souvenirs, health and beauty products, traditional natural clothing, fabrics, etc. Most of the products are positioned as Handmade, i.e. "made by hand". And the most interesting thing is that according to the program's plans, only their original products are sold in OTOP in each province/ locality/ village.
In 2006, the program was curtailed, but OTOP stores continue to function successfully as a separate brand, although they have lost a little from the initial idea.